Here is another patent application for monitoring, as the patent application for Microsoft TV has the nose to require each viewer content, which could transform your living room into something a cabin watching television or pornography shop bus stop - "Please insert $ 2 to keep looking." Verizon patent application relates to an apparatus watching your show, this time in order to target advertising.

Verizon intruder show is a DVR noting that "environmental action", it identifies and analyzes the database to an advertisement notice appropriate to serve for the next commercial break . It sounds almost as chilling as an advertising executive looking through the curtains open to the living room to decide what to put flyers in the mailbox. worry, Verizon use of the term "environmental action" is designed for maximum safety. It is not until you get to the list of potential "environmental actions" that the creep coefficient

really

in between Thurs

[0016] To illustrate, an exemplary action of the environment, the user can include eating right, exercising, laughing, reading, sleeping, talking, singing, humming , cleaning, playing a musical instrument, perform the appropriate action, and / or participate in physical activity during the presentation of multimedia content. In some instances, the environment may include action by the interaction of the user with another user (for example, another user physically located in the same room as the user). To illustrate this, the action of the environment, the user can include talking, kissing, fight, fight, play a game, competing with, and / or interaction with the user. In other cases, the action may understand the environment of the user who interacts with a separate access device media content (eg, media content access device-independent device access to the media content presented by the contents of the means). For example, the action may include the user's environment that interacts with a mobile device (eg mobile phone, a tablet computer, laptop, etc.) during the presentation of a program by a media content set-top box ("STB") device.

seems that Verizon has carefully avoided naming other environmental actions that viewers do not want to be "seen" as "having sex", "fight", "screaming", "masturbate", "Farmvilleing a" or "blogs." Joking aside, this is a little disconcerting that the main concern of Verizon are not potential privacy violations, but rather that their clients are not

watch TV rather difficult

[T] raditional targeted advertising systems and methods do not take into account one or more environmental actions of a user while the user is familiar with media media containing the device access. For example, if a user is watching a TV show, a traditional system of targeted advertising does not know what the user (eg, eating, interacting with other users, sleep, etc.), while the user is watching television. This limits the effectiveness, personalization and / or resilience of targeted advertising.



guess, in this era of "second screen" and "promiscuous" hug "adolescents" It is difficult to get the kind of "captive audience" that advertisers (and the companies that sell to customers) can take for granted. The bold new paradigm is the "public observed," harmless expression itself. The "public track." The "public safe." These terms are a little more specific, especially
how Verizon covers information under the pillow soft, easy marketing, disarmament term customer "environment".
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