Alastair Jardine, one of the architects of the Guardian of the user experience, speaking through our new video page design

We have launched a new video page last week here in the Guardian, which is the result of hard work by the core team, working on a guardian related functionality. co.uk. We had a number of design objectives and user experience, which we will explore in this post.

One of the main goals was to make the video more important. It seems obvious ("Video is a page"), but in the previous model, the first thing that presents the user was standfirst - a paragraph of text describing the video content. Whereas standfirst is good for SEO and is generally useful, this text is not as convincing as the video itself. He also had the unfortunate side effect of pushing the video at the bottom of the page, forcing the user to scroll to see the video really. The video player is relatively small - 480px wide - something that frustrates us, and not allow our excellent content to shine. now is much greater.

The final design puts the top of the video player larger and the left, and a new video carousel on the right. The carousel automatically displays videos of the same series as video and videos of automatically generated if the series is not. We rationalized that if a user visits the game content, who prefer to participate in the videos in the series and not just related videos. In this project, we also implemented a endslate "', which shows most popular videos on the time to look.

The previous version of the page tabs representing Series, Most Popular, Recent and related services. Now, we have removed the chips and place additional content in two columns below. The reason? Our data suggest that some users clicking the tabs. It is ideal to give a choice of content, but when the increased complexity of lashes was not used, it seems prudent to conduct a future model.

Many of these decisions were informed by data, either from our analysis, or by A / B testing We found a series of A / B testing to see what we can learn from the old design when we designed the new page. A simple and obvious way is to put the below video: we scored an extra 15% clicks on videos. We also learned that the recent default tab (as opposed to shareholders) resulted in a 44% decrease in the percentage of clicks.

Needless to say that these results hold in view of the guard, so that these behaviors are contextual and specific use case, and will be reviewed in the light of the new design. We keep a close eye on the performance and testing often generate lower earnings in clicks and interactions. Individually, these achievements do not make much (maybe 1-2%), but taken cumulatively, they do.
Lessons Learned ? The things we could have done differently? I want to make the process faster, more frequent deliveries with iteratively working towards a "final" design (in design ever done?). He also acknowledged that the two models have been appropriate for our content:. A more attractive for the publication of high-quality video and the other for viral videos, the size is not always important, but where is the path of discovery and content

A revived

Myspace has a chance if it is original, refers to personal data responsibly and not stuck with brands

've been to recall the good old days, back when our eyes burned blue and white and privacy controversies abound. Before Facebook "won" and Mark Zuckerberg was Professor Higgins to our Eliza Doolittle in demanding the network "right" under our real names and change our privacy settings. Enter Myspace, stage left: networking social revive ghost town in a suit fresher, less clumsy

The purpose of Specific Media, the owners since 2011, is to allow "people to express themselves as they wish", which makes older version of Facebook "social utility" sound the slogan was copied from the Communist Manifesto. Myspace I want to have a successful comeback as a "social network for the creative community." However, I have some advice for the site, which this week revealed his next return in a new trailer (click here to see) ..

video cards

the journey of "David" in Los Angeles while searching for a new account. Maybe it was twentysomething indie on Myspace circa 2006 when it was de rigueur. No doubt it was: my own profile was a nightmare fuchsia, awkwardly self-encoded and decorated gifs Johnny Depp. Specific Media offers memories of the roses trickle disorder, claiming Myspace remain close to their "roots". Five years later, it is still the property of the page - also online individualism was canceled: it is the "community" now

hope we can be strengthened by the new Myspace, but I fear that monetization may have priority. Data Mining is the norm, but is increasingly Orwellian. Although I doubt that the new Myspace is simply a marketing exercise to find out what my favorite pizza is, if I am a fan of Volvo fields (David) or if I like Justin Timberlake (David does), I was dismayed to learn specific is itself an advertising agency. Its website boasts of being able to "enable brands to communicate with consumers." Timberlake made an appearance in the video, which shows how Myspace Music will be part of the season. However, it appears that the singer - who played Facebook investor Sean Parker in the film The Social Network - is a specific actor. Flagrante through self-promotion, or intelligent?

a message and Myspace. I can only hope to follow the example of Twitter, a society that allows free expression without premium constant stream pollution. I never found promoted tweets and trends that I'm too sinister. Be transparent in what we do with our data, be careful in obtaining and encoding and be selective about who to share. Do not be like before Hollywood bankroll and never scratch seep into the user interface - I do not want to see David publish statements about Beats by Dr. Dre is cool in future promotions. Remain indifferent when companies allow their own platform and therefore we do not make you look credible. If you connect creative, then do it right - we need stimulation, so think Talenthouse LinkedIn. Seas of origin. Who laid eyes on Facebook have an influence on the Myspace 2.0 Profile in 2008 (or was too busy playing FarmVille)?

Myspace, you had me at hello (again). Now, before you switch memes culture of innovation on Facebook, where we will all remain in the foreseeable future.

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When a student Balpreet Kaur image was posted on Reddit and drew insults, answered quietly - and got deserved apology

This is a story of Reddit, race and take pictures of women without their consent. Surprisingly, it has a happy ending.

Earlier this week, an unidentified man surreptitiously took a picture of the Ohio State University student Balpreet Kaur and posted on Reddit, fun section, with the caption: "I'm not sure what to do with it. "Implicit in his words was the invitation Kaur gawp at all, because she is a woman with facial hair. Kaur, student of neuroscience and psychology, he did not know that his picture had taken until a friend mentioned it on Facebook, how they look, dress and turban were mocked on the Internet anonymously.

Well, who closed the "idiots" above. Instead, the thread has been flooded with positive feedback and many backslaps exchange support staff Kaur body image. Even more impressive, the man responsible for the publication of the image has a tail between the legs,-mea culpa. "I felt the need to apologize for Sikhs, Balpreet, and anyone who was offended when I posted the photo. This is just stupid. Taunting people is fun for some, but incredibly humiliating for people who mocked for. was something incredibly rude and ignorant to post review. "

And so began a new thread Reddit users praise the man for his apology. What have we learned here? The nuances of the Sikh religion are still lost in some that take photos of people without their consent is negligible and is not much better than good old excuses (except maybe not wrong, in the first place). Oh, and Balpreet Kaur is a little hero, frankly.

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Even if you do not follow football (the American version), you've probably heard discussions on the replacement referees intervened in arbitration, while the real arbiters solved its labor dispute with the NFL. If there had been no hint of competition, it is likely that most non-NFL fans would still be blissfully unaware that Green Bay and Seattle recently played a game, let alone one that was decided by a blown call that bad writers from List B began to improvise "amateur night brothel" analogies. In addition, the idea that referees real return actually achieved what was perhaps the first ever ovation referees should tell you something about how things went wrong substitutions.

few days before the NFL reached an agreement with the

aa real
referees, Mike Tanier (writer Outsiders football and, above all, it is worth reading in the New York Times Fifth Down blog) lambasted the idea of ??closing the referees replacement before further damage was caused. This system is based on the participation of the crowd, the complexity of public performance rights and a band whose catalog has already been mentioned (by b-Lister) to be almost as accessible as a badger "covered live grenades."

Go to the game. If you are a fan chargers Jaguars and Bengals, it is buy a ticket and drive to the stadium. There are sites that teach you how to do these things. Anyway, once there, wait for replacement agents to make a call or drop idiot in one of his marathon delays. When this happens, start singing



Nah nah nah na-na-na-nah na- na - na-nah, Hey Jude


copyright Beatles (held primarily by Paul McCartney and heirs of John Lennon rights) and publishing (owned by Paul, Sony / ATV Publishing, and perhaps one or two chimpanzees ex Michael Jackson) are between the rights of the world's best kept music. "Hey Jude" is the song most closely guarded in the Beatles catalog. Everyone knows, and it is easy for a large crowd to sing, as Paul himself showed when he took Olympic fans in a chorus of a song first recorded 15 years earlier than their parents have reached puberty.

If the crowd in an NFL game sings "Hey Jude", the television will be taken "Hey Jude "without the authorization of the copyright holders. The sound editors are good enough to hide the BS song, but just a bit of white noise. Try editing far one of the most recognizable melodies in the world of television. Dissemination will sound like it comes from Venus. But if the NFL is not heard the song, someone big and powerful will be presented at the headquarters of the league in a demanding environment.





Faced with the choice of a battle against Big Music Publishing and the fourth most wanted man on the planet ( between Ron Howard and ... wow ... TJ Lang) or fair dealing with officials, the NFL will be left with no choice. The blockade will end, thank you and the cute Beatle.
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O2 network operator will test the charging system for free in the UK for the soon-to-be-released smartphones

A new flagship smartphone phone charger Taiwanese company HTC is sold in a first attempt to reduce electronic waste.

operator O2, which proves that the driver for the phone as-yet unnamed, it is estimated that 30 million new handsets sold each year in the UK, 70% of buyers already have a compatible charger phone. The company had previously said it would cut new mobile phone chargers sold in 2015.

The reference to HTC 'flagship' phone - should be published shortly and eagerly awaited by the tech press - suggests the phone may be a version of HTC existing five inches high profile An X smartphone .

admitted that the industry has not complied with a universal charger, saying. "In recent years, our industry has evolved into a universal charging solution, but not as fast as I would have liked Therefore, we were up to our initial promise as an industry to standardize the load on all phones. " Decision

buyers who do not have a suitable charger and be able to buy one separately O2 cost. The phone comes in a box with a USB cable to connect to the existing network of magazines.
Phil Roberson

, regional director of HTC UK, said: "A unified approach for all manufacturers and retailers to significantly reduce the carbon footprint of the industry, not only in terms of production, but as packaging and transport. "

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