the selling technique initiated by companies like Tupperware is drawing in experts from the public web to the social aspect that purchasing property is a prime

Goupil leads a double life. Based in the south-west of France, spend a few hours per week compering events promotion in supermarkets. The rest of the time he is a representative of a party sales, organizational meetings to promote locally produced jams and utensils are distributed. "My clients and I met for a cup of tea before getting down to business. 'S More fun with girls only, "he said with a smile. In a profession where women represent 85% of sales, a man looks like a little surprise. This type of marketing technique Tupperware type, and associate it with a lot of housewives over 50 years.

Goupil, meanwhile, is part of a new generation of young sales representatives, consisting of more men and made greater use of new technologies. In his quest usually not just rely on word of mouth, but uses all the Internet has to offer. In particular, belongs to Seedbees - a social network for French brand ambassadors

Seedbees The site, which was launched almost a year ago, aims to brighten up a little cranky brand. The idea is that a kind of Facebook for sales to parties - a platform that brings together suppliers, buyers and brands. "On the website you can chat with friends and discover new products, but you can also look at future meetings close to home, or even apply for a job as a representative," said Bertrand Legrand, co-founder of Seedbees .

Thus, using the envelope of social networks, game sales begin a new chapter. This approach - halfway between a web community and a gathering of friends - is attracting a new audience: young people are seeking new ways to buy and the social aspect is an added advantage. "By partnering with sales, online social networks can become true social networks," said Legrand. The age of 25 account for one in five of Seedbees recruits.

• This article was published in
Guardian Weekly
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to give regular SMS to communicate with their followers in a more efficient and direct

Mobile is a hot topic in fundraising at this time and with very good reason. Most charities in the UK are fundraising in a challenging and competitive. Many charities rely heavily on recruitment techniques favored in some cases do not work as well as the past. Thus, with a clear need to innovate the way they recruit new followers, seems phone can be a solution to this challenge.

The reason is simple. As a nation, we are obsessed with our phones. We send an email, Twitter, text messaging, web browsing, reading, shopping and Facebooking whenever we have the opportunity. Our phones are probably the most personal device we own. They are always with us, as it is less likely to want to share with someone else. If the public is obsessed with their mobile phones, then collect the money, we need to be.

This device has a very personal amazing feature built in. Almost all phones in the world comes with the ability to send an SMS, and if you can send an SMS, you can send a text donation. Ship in a few seconds. The nature of the friction sending SMS donation is a great tool for fundraising.

If you are traveling to London, you've probably noticed that there are many advertisements in love with trains as SMS response method. They are there, in increasing numbers, they work very well, giving it quick and easy SMS

Success is not guaranteed, of course. It is as simple as printing keywords and short codes posters. Mobile working, proposals must powerful charities to help people find their "itch" and "scratch".

the "itch" is what bothers you, relax and let someone forces you to act. The "zero" is the action you take to relieve the "itch", but also makes you feel good, in this case, make a donation. If done correctly, the answer will follow.

A classic example of this action is the Christian Aid campaign Nets. This campaign is moving in the center of the proposal. The "itch" is strong, a child dies every 45 seconds from malaria. As "scratch", the text of a book, buy a net, save a life. It is clear, easy to understand that the head of the train station and very successful. No matter how big you are, charities of all sizes need to donate this form of mobile work for them. The RLSB also conducted a similar campaign.

Once the defender has donated most of the texts followed charities and ask them to lend their support by making a monthly donation by direct debit. It is a proven technique that has been used for years by charities. However, donors text comments led to a major innovation in giving individual. When donors text is addressed by the question of domicile, a considerable proportion rejected the application and asking why they could not give monthly by your mobile phone.

With the full support of the UK regulator, Phonepay In addition, it is now possible. In addition, the exemption Phonepay sector regulation charities charity needed to provide the ability to stop the donation at the time of each payment. The obligation to provide the judgment was complemented by the ability to skip the payment instead. This is a great innovation because, for the first time, donors now have real control over your monthly donation to charity - be able to jump a gift, rather than stopping your gift -. The only direct debit

giving regular SMS is an exciting development because it provides monthly donations and communication in one device - the mobile phone. That means charities can finally offer an alternative to the direct debit, to communicate with new donors profitable and give his followers control their gifts. Importantly, they are also entitled to a place in the mobile phones of his supporters. Because, like other organizations use telephones to communicate - "own" that space is an important thing to do

A charity to the forefront in this field is Cancer Research UK. They test the impact of donors recruited Thank you and welcome to the result of the recent Stand Up To Cancer telethon. This is done by sending SMS updates on the success of the series, which shows the impact of donations and supporters use SMS to provide advice on how to reduce the risk of cancer. It is easy for a charity set up such a system, which sends communications to donors via SMS.
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