the selling technique initiated by companies like Tupperware is drawing in experts from the public web to the social aspect that purchasing property is a prime

Goupil leads a double life. Based in the south-west of France, spend a few hours per week compering events promotion in supermarkets. The rest of the time he is a representative of a party sales, organizational meetings to promote locally produced jams and utensils are distributed. "My clients and I met for a cup of tea before getting down to business. 'S More fun with girls only, "he said with a smile. In a profession where women represent 85% of sales, a man looks like a little surprise. This type of marketing technique Tupperware type, and associate it with a lot of housewives over 50 years.

Goupil, meanwhile, is part of a new generation of young sales representatives, consisting of more men and made greater use of new technologies. In his quest usually not just rely on word of mouth, but uses all the Internet has to offer. In particular, belongs to Seedbees - a social network for French brand ambassadors

Seedbees The site, which was launched almost a year ago, aims to brighten up a little cranky brand. The idea is that a kind of Facebook for sales to parties - a platform that brings together suppliers, buyers and brands. "On the website you can chat with friends and discover new products, but you can also look at future meetings close to home, or even apply for a job as a representative," said Bertrand Legrand, co-founder of Seedbees .

Thus, using the envelope of social networks, game sales begin a new chapter. This approach - halfway between a web community and a gathering of friends - is attracting a new audience: young people are seeking new ways to buy and the social aspect is an added advantage. "By partnering with sales, online social networks can become true social networks," said Legrand. The age of 25 account for one in five of Seedbees recruits.

• This article was published in
Guardian Weekly
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