In the first part of this series, we looked at a study that suggests that the exchange of files (mainly through Megaupload) probably damaged the sale and rental of digital films. In the second part, we look at a study that suggests that the exchange of music files (in many places), probably helped digital music sales. So what is a right and not the other? Not necessarily. It is possible that both are correct. Unlike other studies, we have seen, the methodologies used in the two studies appear to be fundamentally sound, with no obvious problems. Like almost

all

study, two studies due account of the possibility of unknown or unexplained variables that affect the data. However, both managed by a series of tests to try to eliminate a number of possible variables out, and both come out with results that suggest its initial arguments are robust. So we will try to analyze why the two studies could be right - and what might actually mean. First is the obvious difference: the first film studio, and the second study focused on the music. Although there are obvious similarities between the two, there are also significant differences, which can also lead to differences in consumption. Films, for example, tend to involve a larger initial commitment because it takes a lot more time to see a movie. Music can be much more easily consumed. But the music that people love, are much more likely to hear again and again, when most people go to see a movie once. Even movies that people love, we probably consume a lot less time than the corresponding music that people love. And besides that, the films come as a complete set. Music, for decades, has been packaged as a set of songs as an album. However, the rise of digital distribution of music has often broken the package, so that people focus on one unit of the song, instead of the disk.



In these differences are the seeds of why these two studies could make much sense. The record industry clearly highlights the massive decline in total sales revenue recorded music. This is indisputable. However, much of this can be explained by the breakdown of individual sales album songs. When you no longer have to buy 10 songs that do not care about just to get two is the case, it is not surprising that sales may decrease. At the same time, because people can express their interest more artists, something like file sharing can still climb
Sales
distribution Digital as shown through unauthorized sites, then buy a couple of songs they like. Acts of file sharing as a way to understand where they want to spend their money, but because they can spend less to get more, total sales have left. The market is much more effective.

Movies, however, are a little different. There is a separation happens there. And often, movies are for a different reason, and a different way of consuming music. Watching a movie is a way to "kill" one night. Need something to do? "We'll watch a movie." As such, it is expected that the behavior of watching movies is more consistent, since people have the same "hole" to fill a regular interval. And, while the alternatives (such as browsing the Internet or playing video games) can fill this gap, a percentage of people will prefer the movies - and if one of the sources of the film goes, it will look for other and a percentage of change that a paid service.

There is another factor that can affect this too, as suggested in the post on the first study: the level of development of legal services. For years we saw one thing is almost certain: when legal services are not available, the amount of increase in the unauthorized use. Unauthorized use is almost always an indicator of a bad

Public

. And if you look at the development of online music and movie offerings, authorized music services tend to be much later in the creation of attractive and offers easy to use that people find to be "better than piracy ". It

some movie services that are there, but the movie services are more likely to be crowded and annoying DRM restrictions (for example, "see everything in 24 hours or lose it ").

In any case, this last point is the most plausible to me for the different results of the two studies explanation - and why I'm not so sure that the results of the first study on the long term

text

Hollywood finally allows the creation of movie services more user-friendly online (eg, lower prices and fewer restrictions which is where music services have disappeared). In the music world, more and more people are making the switch gradually to authorized services because they really offer a good overall experience. File sharing will tend to be complementary to this, because it is a way that people can test further and discover what they like, which can then support a licensed context (mainly because people how music play repeatedly).

With films, meanwhile, has less need to "sample" the product is often seen only once. And then, comfort becomes king. People flock to offer practical (either a combination of a variety of factors, which may be different for each person, but generally include elements of ease of use, pricing, comprehensive selection of movies, the ability see in many places, the ability to see at different times, etc.) for many, Megaupload is the most appropriate, and after they left transaction, other pay services sometimes services, represented the "second best option" . However, other services are still at risk again preferred re-emerging services and taking observers films.



In such cases, the two studies "make sense", but the lessons they suggest maybe a little different from the lessons presented by the proponents of these studies. sponsors and supporters of the study suggest MPAA that it shows that the closure of unauthorized sites is a reasonable goal. I think I may be looking too closely at the results, and subtracting the number of people who focus on the "preferred" solution. Improved solution

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you want to win more customers from unauthorized sites, even if they are lowered. IFPI estimates that the JRC study is erroneous and misleading. The results seem disconnected from commercial reality, are based on a limited view of the market and are contradicted by a large body of research confirms third alternative that the negative impact of piracy on the legitimate music industry.
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