International

vice Nic Jones said the music service users want to have the chance to be cured by more algorithms

intelligent, data-oriented services could herald the rebirth of the music industry, international vice president Vevo Nic Jones said.

The brand has reached 4 billion video views in 2012, Jones told the MediaGuardian Changing Media Summit on Thursday, generating 3 billion people through his presence on YouTube. Vevo's success has confirmed that users want a combination of building your own, services and content that can be discovered music providers increasingly formalized expert in the interpretation of data to improve their services.

"Data is useless unless you can turn it into information and do something, but people still want the opportunity to be healed by more algorithms," he said. " This could be the rebirth of the music industry, and the crucial point is that these are people who want interaction - they want to see content on how he started a group, where they met, the clubs will .. . finding is that the majority of people who love music it is. "

Jones rejected a comparison "retrograde" on MTV, but said that the launch of the Vevo TV channel in the United States earlier this month was a response to the specific request of the public.

"The idea has always been wanting to lean-back experience, a type of entertainment is missing," said Jones. "It is self-fulfilling labels wonder why not put the music on prime time TV, and said nobody watches TV music television in prime time. There are many opportunities for that. "

Jones stressed the growing importance of mobile devices, YouTube expects 50% of its traffic through mobile at the end of 2013, mobile is the main platform for the development of markets Access has never

Philosophy Vevo is that now users access to property values, and the streaming model is here to stay, Jones said his own instinct to pre-order the new album by David Bowie iTunes is a legacy of the previous generation, and the behavior of your teen recognize.

Strategy Analytics estimates that paid subscriptions increased 44% from 2011 to 2012 while there are 20 million paying subscribers worldwide.
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