Saturday, July 6, 2013

Apple chief Tim Cook apologises after Chinese consumer media backlash

10:40 AM | Posted by ProJ | | Edit Post

China, state media customer complains of the nation are treated badly the government investigation into the safety practices

Apple boss Tim Cook, apologized to Chinese consumers on Monday after being criticized by Chinese media for allegedly failing to listen to their concerns.

In his second major excuses as CEO, Cook posted a letter on the Apple website in China apologized for a "misunderstanding" that had "led to the perception of attitude Apple was arrogant "in their relations with Chinese consumers. It is committed to improving the repair policy on the iPhone 4 and iPhone 4S, improve information on the warranty on the Apple site and customer service.

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Beijing government began to attack the service to Apple customers last month. Central Television Apple China accused of offering consumers no guarantee shorter compared to other countries and use of recycled parts for repair.
  • line is a headache for Apple. China is the second largest market after the United States and Cook said he hopes to one day be the largest market for the company. During the first quarter, Apple's sales were $ 6.8 billion in Greater China, which includes Hong Kong and Taiwan and mainland China.
People's Daily reported Monday that the State Administration of Industry and Commerce is coordinating a campaign against Apple guarantees amid complaints that its after-sales service in China behind the policy Apple in the world. China Consumer Association (CCA) has asked Apple to "sincerely apologize to Chinese consumers" and "completely correct their problems."

"We recognize that the lack of communication ... leads to the perception of Apple's attitude was arrogant and we do not care, and attach great importance to consumer feedback. Express our sincere apologies problems or misunderstandings This gave consumers, "wrote Cook.

This is the second big apology from Cook took over Apple co-founder Steve Jobs. Last year, he apologized for iPhone rival the disastrous implementation Cards Apple with Google Maps, and the company was forced to enter the Google product after a consumer backlash.


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