Editorial website Martin Clarke wants digital revenues to reach ? 100 million over the next three to five years

25 MediaGuardian

This week our study of the largest media companies in the UK, covering TV, radio, newspapers, magazines, digital music and analyzes the Daily Mail & General Trust .

Martin Clarke is also optimistic about the prospects for online mail that was blatantly elbowing his nearest rival Internet The New York Times last week, the adaptation of 117 years, the slogan log ("all the news that's fit to print") to "all the news that is convenient to speak of" - the assertion that confidence will power the next phase of its U.S. expansion

The editor of the site, including the brand ironic statement in a slideshow enthusiastically received to investors and analysts in the city has a master plan that he believes will beat digital revenue 100 million pounds over the next three to five years.

Mail Online has not yet formally resolve a "brand idea" - Clarke inserted to determine what it means to be decided, in comparison with their U.S. competitors, including BuzzFeed, TMZ, Gawker and Huffington Post. But in the 21st century slogan entertaining New York Times, invented in 1896, sums up post digital online strategy has the largest site in the world of the media, with over 110 million users per month.

very different mail printing position titles in the UK, a U.S. ad for the website says that newspapers like the New York Times or the Wall Street Journal covering news in weight, but wondered "How many of your friends discuss the Arab Spring at lunch?" Unlike them, Mail Online brings you "what you mean. is not so bad. And it's never more than necessary. "

Last week, the parent site, Daily Mail and General Trust, revealed that he had glimpsed nirvana newspaper, with a growth in digital electronics online advertising revenue in the five months late February to offset declining revenue from print advertising in the Daily Mail and the Mail on Sunday for the first time.

"We have waited for this moment for a long time," said Stephen Daintith, CFO of DMGT. "I do not pretend that this is a permanent change, there is a long way to go and there are times when the lower printing digital enhancement, but it's a great time."

Mail Online also responds to all investors seeking to make possible a successful transition from a copy of the legacy of a digital future. The average age of a mail reader online is considered 37 (against 58 for the printed version of the Daily Mail, and 54 for the Mail on Sunday), nearly half of the access to the content of the devices is the prospects for mobile and international growth are enormous.

In a hypothetical imagine-if-it-sells-year Alex DeGroote, media analyst at Panmure Gordon stockbrokers, said the Mail Online worth ? 500 million.

Regarding the combined assets DMGT consumption DMG digital media division of media - including the 51% group Rightmove property, which includes Primelocation.com and recruiting as jobsite.co. UK - could add up to more than 1 billion pounds.

"I'm not saying they will do, but the Huffington Post was acquired at about 10 times earnings and who knows in four or five years, what will the thought of DMGT," says DeGroote. "They will have options, [trying to figure out the total value] is just a bit of blue sky thinking."
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