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a blow with the news that the Washington Post, the famous charge of overthrowing an American president newspaper changed hands. No wonder the initial new America referred to the inauguration as a shock (examples here and here and here).

The additional surprise was the identity of the buyer - is none other than the Amazon founder Jeff Bezos. For $ 250 million (€ 163 million) in cash - about 1% of its capital - you have purchased one of the most admired in the world. And, according to the Post's own account, it was not even her first idea.

was initiated by President Don Graham, son of the famous publisher Kay Graham, the pioneer woman who oversaw the rise of the message to the journalistic glory.

As expected, the fact that new media has shifted to the old print media has generated a lot of comments. Move digital printing. Silicon Valley adopts the east coast of character. Among the most insightful response came from Emily Bell, who sees it more as a cultural statement of a company.

is right, but Bezos plan to do with your purchase? Since man has kept his own counsel, speculation is rife even in the message itself (- especially here by Lydia DePillis).

is impossible to believe that Bezos purchased in order to generate profits. Their incomes have declined for seven consecutive years. Operating profits fell to $ 125.4m (€ 81.6 million) in 2005 to a loss of $ 53.7 million (€ 35 million) in 2012.

and prospects newspaper, new media entrepreneurs like Bezos know very well, is extremely dark.

But, as Alan Mutter pointed out, this is the first time a major digital sales has taken an old traditional media. So maybe he has a magic solution.

It is not difficult to imagine that he began to popularize and, above all, the Post website market. Love DePillis Mutter as a suggestion that could introduce electronic commerce on every page of the Post.

He knows the importance of having a deep understanding of the desires of each and Amazon "help" meet the strength of recommendations suggestive messaging client. He could do the same for readers of the Washington Post.

Continuing the theme of what Amazon (and Bezos) are better than the invention and commercialization of its Kindle e-reader, you can imagine (Mutter other speculation) that the Washington Post could be applying new default on all Kindle.

Even so, it may not be too late. The time may not want competition, but people can also benefit. If Bezos puts his mind to it, could transform the fortunes of the message by forging appeal of this role to the west coast, online and in print. If so, you need your game publisher.

Promotion
cross between Amazon and place and through Kindle, the message could be beneficial. And other Mutter thought, "physical delivery system" Amazon is wonderfully effective. Imagine a sampling exercise in which a column is provided free with every purchase of Amazon books.
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