While Microsoft showed off Windows running on ARM-based systems, Intel and Google on Tuesday launched a development partnership to get the Android mobile operating system to run on Intel's lower-powered Atom chips.

But Intel's chief executive Paul Otellini, speaking at the conference, said the smartphone market is still in its early stages.

"The smartphone business is not established in terms of the ultimate shakeout of who's going to win and who is going to lose," Otellini said. "You saw what happened in terms of how fast Android took share from Apple. So good products on good platforms can really still make a big difference in this industry."