for that music/musicians. And paying for commercials is (obviously) fairly common. Is it really so crazy that some in the industry want to "buy" spots? I get the argument concerning the lack of transparency. And, in fact, as technology becomes more widespread, and as the next generation of services launches, radio stations are going to be forced to move away from payola not because they don't like the practice... but because people won't be relying on radio so much for leaning about new songs. For the time being, it's likely that these kinds of situations will last. But consumers just aren't going to stand for it that much longer.