A song

India absurd about love and loss has become an Internet sensation overnight. What's behind their success?

A "Soup Song" nonsense Tamglish sung by a "child of the soup" is instantly steps to stardom. This is where the psyche of the 21st century has brought us?

I hear you ask: Tamglish? Soup song? Soup as a child? If you happen to be one of those not very familiar with the latest trends in Internet Tamglish is a fusion of South Indian language Tamil and English. For those who are current, is synonymous with Kolavari Di - a song hummed by the rejection of a drunkard rejected lover. A song sung by the soup of the soup of a child. The song was released on YouTube last November, and the first two weeks of his life saw the clock over 10m views. This week has exceeded 41m views.

Kolavari Di, a nickname which in Tamil means "murderous rage" made history in more ways than one. Known for being the first in India, social media miracle for a song in southern India first broke the country from north to south is divided into a sensation throughout the country. It is now one of the pillars of nightclubs all over India. In the U.S., the audience also shared the song in detail in the various social networks, so the song and the lyrics with catchy Tamglish an instant success. Transcend cultural and geographic boundaries, the song quickly led to countless versions - Punjabi, Marathi, Japan, Nigeria, Pakistan, reggae and rap, to name a few

How many have noted lyricist Javed Akhtar that Bollywood has labeled as "an insult to the sensitivity to" find its way to worldwide fame? Dhanush, singer and composer Kolavari Di, had this to say about India's NDTV channel: "The song is something given by God and the unexpected and there is no single explanation - an energy invisible, invisible hand works in my favor that's all I can come. with. song is very, very simple, a song very, very stupid. "

In the first attempt, Kolavari Di appears as meaningless, randomly interspersed with words ending with the suffix "U". Do you have a story at all? Well, this is a rejected lover in the chain, in a manner very similar to James Joyce stream of consciousness, the words are actually metaphorical nonsense. So compare the physical beauty of his beloved to "white-uu the moon", but his character is similar to "black-uu the night." It says the 20th century Symbolist Joyce is back in the costume of the 21st century?

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