not to be outdone by its competitors, the Xbox 360 has facilities located throughout the country in the campaign to promote its new game
If you have always wanted to prove that some publishers profits of the video game industry counter that dwarf those of all other forms of entertainment, keep an eye on the time landlocked country Liechtenstein. Wednesday, Xbox 360 becomes the first brand ever to turn the Principality of Liechtenstein to support some of the places in the country to promote the upcoming release of Halo 4.
According to this new continuous marketing initiative strange, Xbox 360 honored as a castle on the Halo theme Gutenberg four military installations and set up camp for members of the United Nations Space Command in the near field .
To top it off, returned to work a mining career as a sort of battleground for bettors to participate in what they call an "immersive experience", which apparently will feature a Master Chief appearance record a Warthog honest to God.
- This is only the latest in a series of marketing initiatives promoted by Team Xbox 360. At the beginning of last month announced Oscar-nominated director David Fincher (Se7en, Fight Club, The Social Network) has been behind the creation of Halo 4 trailer Neil Davidge, co-writer and producer of Massive Attack, scored the match.
- seems to be to emphasize the extent to which Microsoft is going crazy to promote Halo 4, if only because each year, a new marketing strategy tries to compete. Think about it, and in 2008, EA has become a petrol station in a military style bunker and gave people free gas to promote the game Mercenaries 2:. World in Flames
Now Xbox 360 has become a country. A small country to be true, but it is a country of all shapes and to promote the launch of a game that should have been locked up in solitary confinement for three years not knowing. However, here's hoping that you enjoy and that, contrary to both EA and Activision marketing initiatives mentioned above, there are drivers inconvenienced.
We must shake their heads in amazement disbelief. First, a gas station and an airplane hangar and Liechtenstein now. We wonder what it takes to overcome this? Maybe I should start throwing Brussels itself as a playground ...
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