Write a style site was once a labor of love, but today there are ways to turn all that the influence of the Internet in real income

With Anna Dello Russo

work with H & M, The Sartorialist, Scott Schuman in his second book Bryan Boy and a judge of America's Next Top Model, no need to say that bloggers are now seriously influential. And this influence are increasingly hard cash.

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previous blogs are the elite, it is not surprising that they have made marks on blogs. What is new, however, bloggers are emerging as well. Away from the traditional notion of blogging as a fair activity, realize that there's money through advertising, sponsored content and, in some cases, become the face of a brand.

But once there is a commercial aspect to what they read? William Oliver, co-author of the style Channel: Top Fashion Blogs global think so - as long as certain standards are met. "Blogs are obviously massively staff, but we are so used to shopping online content, nobody was indifferent to it," he said. "The only time this becomes a problem is when the readers feel opinion blogger is compromised." He says this is usually avoided by bloggers who make a clear distinction between editorial content and commercial, usually by through a "sponsored content" label, and things do trouble when it is blurred. "Due to personal appearance, readers do not want to feel like they are wrong," he said. "There is a line you can not cross."

Navaz Batliwalla, who runs the Disney Roller Girl Blog agrees. While holding that the burden of the trend has not yet hit the jackpot blogs British, she is attentive to accept it. "We're at a point where we are yet to find," she said. "It is important to check if you are muddying the waters." Their own companies to monetize your blog are subtle, such as an affiliate system that brings commission if someone clicks on your site to buy branded products. has also worked with eBay, styling her lookbook for winter. "It's like a window," he said in his blog. "I working as a stylist and writer, and is working through it. "

Although Batiwalla says his work with Disney Roller Girl is part time, some blogs start out as a hobby, but they become full-time career. Kat Griffin, who was a corporate lawyer before you create your blog Blog officewear Corporette could leave his job very well paid when your blog is gone, and with over 130,000 unique visitors each month, had the potential to earn more. "We know that bloggers can earn six figures - and more," says Ziv. "Bloggers are entrepreneurs nowadays - they have influence and power Why will not make money with it.?"

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