UK-based artists to bypass the App Store, to promote his music to festival goers

It 's not always easy for a fuzzy-headed festivalgoer on Monday morning to all the bands they saw over the weekend. British band A Genuine Freakshow hope, a few reminders to jog as soon as they perform this weekend exit 's Reading and Leeds festivals, but with a clever promotion for their new HTML5 mobile web app.

The app is already live and can be found here - although it 's best course available from a smartphone or iPad. While the band 's performances at Reading and Leeds, iPhone-shaped cards will be thrown into the crowd, each with a QR code on the back, which is scanning, people take directly to the web app. A Genuine Freakshow launch their new single on the weekend so when people reach the site, there 'll be hearing anything.

The band is creating a service called Songpier and maintain the app. The service launched just 10 weeks to make public A Genuine Freakshow one of the first bands to put some oomph behind the promotion of their applications to their fans.

"It is the ability to fans at shows and festivals to give immediate access to the music that makes it incredibly powerful Songpier," says the band 's manager Erik Nielsen - a man who has a thing or two about bands connecting Fans familiar with her, with care Marillion 's very successful digital campaigns to get fans to finance their albums in recent years.

"There is also a depth of information available in Songpier band, and the ability to access from almost any phone, it 'sa way for a new fan is much more to be discovered then and there, and walk away from a festival more than just a vague memory of ', the new band they saw' \. "

Mobile Web Applications, QR codes and festivals, let 's face it, a good PR combination for an aspiring band looking to create a hype around his music. It is a serious point here, though, what the decision to go for HTML5 instead of a native app for the iPhone and / or android is.

Most music artists with a mobile strategy to focus more on just native applications - and a good portion of them are still-only iPhone to do so. Mobile Startup roadie who worked hard in recent months, making it affordable for bands to launch simultaneously on iPhone and Android, though it withdrew from BlackBerry, after they were found users of this smartphone apps seem much less interested in using artists '.

Mobile Roadie doesn 't make mobile websites, though. One advantage for HTML5 is the ability for a website run by a wider range of smartphones with relatively little fine tuning, provided it has a capable browser and the page is set up to work elegantly in different screen sizes.

There are cost advantages: no filing fees or licensing costs from the App Store for starters, start-ups in this area bands offer good deals to build momentum for their platforms. For now Songpier is free, although he introduced at the premium features.

Perhaps the strongest argument for bands and mobile web applications, but the idea to search. Scanning a QR code is a bit fiddly identifying method for a music app, given the need to explain a.), many people know what a QR code, and b.) instructions on how to scan it, the on the iPhone needed to download an app to do.

But think of the music fans to hear a band for the first time at a festival and wanted to know more. Will they see on their smartphone 's App Store, if the artist has a native app, or will they fire their browsers, and Google their names? If the latter, often the points at the top of the rankings won 't for mobile communications, where a smooth HTML5 web app, it becomes increasingly useful, have to be optimized.