Google launches new social networking site among your selective online sharing and just like in real life oriented

Google, Facebook is a challenge trying to rule by unveiling a new project called Google +, that is, it is, share online more like real life to make.

More than a year in the works, Google + allows users to share things with smaller groups of people with "circles '. This means that only university friends, work colleagues or family - but not necessarily all at once - would be able, photos, links, or updates to see.

Another feature called 'sparks' aims to make it easier to find online content you care about, whether fishing or recipes. That can then be shared with friends who might be interested in it. In an online video, Google calls it "nerding out" and exploring a subject together.

Early reviews point to the fact that the 'meeting' and 'force' Elements of Google +, enabling video and mobile chat could be difficult for Skype, recently developed by Microsoft for $ 8.5 billion ( ? 5.3bn) was purchased should be sought.

"Google should Blekko +, Skype and a host of groups-messaging company, to give one pause" \, said Om Malik, who has an early look at the project.

Lou Kerner, a social media analyst with Wedbush believes Facebook has already won the competition, the world 's to be global social network. But he said: ". I don 't think they' re seeing this as a direct competitor to Facebook"

+ Google has started to have limited access to the service for selected users. That seems to be a reaction to the disastrous launch of its Buzz service in February 2010 when it made available immediately to the 75 million was a Gmail user, leading to complaints about invasion of privacy, because it all, the one person e All mail had let the others as part of their Buzz contacts.

This time, Google will always be cautious. It did not specify how quickly the service roll world.

"We think people communicate in very rich ways," said Vic Gundotra, senior vice president of engineering at Google. "The online tools we have to choose from give us very rigid services."

Twitter and Facebook make selective sharing in small groups difficult, Gundotra argued. "If you tweet or how a link, then anyone who sees a friend or prosecuted."

In a blog accompanies the launch Gundotra says, "the subtlety and substance of the real interactions are lost in the rigidity of our online tools. In this fundamental human ways, share online is cumbersome. Even broken. And we want to fix it ".

Facebook has its own "groups" function, but it 's not clear how many people use them. Facebook does not provide statistics on them.