Wednesday, March 21, 2012

30m downloads later, game design OMGPOP social Zynga raises takeover rumors

OMGPOP American society is the last independent developer or cause a frenzy of mobile games, racing game with his draw social Something more than 30 million downloads in iPhone OS and Android just six weeks after its output.

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The game draws its inspiration from Pictionary, and adjusts the text with friends at social asynchronous gameplay around it. Players have the words: Elvis, Football, Zombie, etc. - and based on the screen of Facebook friends to guess

game designer, Dan Porter, who is also CEO of OMGPOP, told GigaOm draw something is adding 1m downloads every day, has generated over 2 billion photos , and is a "minimum of six figures" in the newspaper (in dollars) of revenue from a mixture of paid downloads, by applying Purchasing and advertising.

According to industry analyst AppData site, draw something now has 13 million daily active users (DAU), making it the most popular social game in the world for that metric. It's even ahead of Zynga words with friends and Cityville (8.4 million and 7.9, respectively, at the time of writing.

No wonder Zynga might be interested in purchasing OMGPOP. TechCrunch says that both companies are already in talks, although other social gaming companies such as Gree and Dena believes that in the game too.

Furthermore, GigaOm suggests that the price may be $ 200. All negotiations should be interesting: Zynga has the ability to make your own version of clone - Draw with friends, for example.

What is happening here, though? Draw something that seems to be a real word of mouth phenomenon, and that appeals to a broad demographic range - mothers and non-technicians by hardcore gamers, judging by my Twitter and Facebook newline Time

Draw not something
gameyness can be the key, something Porter speaks in his GigaOm interview: "We take the game and wrap it in the context of communication, exchange of experiences and playing together, "he said.

"I just wanted this to be fun no winners or losers ... I'm a game designer and I do not pretend to be one, so I really do not make the rules of a game Most designers have said that you need results or league tables, but not feeling well, so ... We do not make games for people who do not put games on your phone. C It is thus that happens on a large scale. "
The other interesting thing about Draw something is that it demonstrates the continuing ability of the App Store and Google Play (formerly Market) to spawn a successful independently developed, unlike expectations of consolidation in the market as it passes from the time.


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