Friday, June 28, 2013

important results in the new smartphone in the first month how difficult period of job losses, but $ 98 million net profit for the last quarter

BlackBerry

is recovering from back to results indicate a healthy demand for its first smartphone with your Z10 a million phones shipped in its first month of sale.

founder Mike Lazaridis had the opportunity to retire in the proportion of better than expected phonemaker beleaguered financial results, announcing that he would resign from his position as vice president and leave the Board of Directors on May 1.

After successive rounds of redundancies, BlackBerry posted a $ 98m (€ 82.9m) net profit for the fourth quarter of its fiscal year, compared to 9 million in the previous quarter and loss of $ 125 million in the same period a year ago.

However, the number of subscribers to the BlackBerry network - users pay a fee for services and access to secure data channels of society - has declined more rapidly than expected, 79 million in the last quarter of $ 76 million

CEO, Thorsten Heins, promised results would show the company the balance in the next quarter, based on a "lower cost base, the supply chain more effective and improve margins material. "Improvement comes despite a 50% increase in marketing spending to support the global launch of BlackBerry 10, its new software platform for smart phones.

"Devices million units sold is a sign that decent if not stellar BlackBerry traction achieved during the quarter for their new devices," said analyst Ovum January Dawson. "Given the supply constraints, the late start and the U.S. decision to launch the Q10, then this is a good start for the platform."

BlackBerry
BB10 should produce new models this year, including a version with touch screen and a physical keyboard called Q10 in April. Sales of previous generation BlackBerry floated up to 5 m to 6.9 million last quarter, when demand for mobile phones has decreased worldwide.



During the last year, BlackBerry has made more money in Africa than any other continent. In this case, the figure fell to $ 4.5 billion to $ 1.2 billion, but the total was still well above the $ 587 million in North America, the second biggest hit of the region the company.
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