Wednesday, June 12, 2013

Mike Darcey said continue to offer free content is untenable that the site is threatened by traffic and revenue tabloids

Executive Mike Darcey

of News International said the company had no choice but to start charging the online version of the Sun, the best-selling newspaper in the country.

said the free website traffic and income tabloids threatened, and leave behind a pay wall in the second half of 2013 in a radical rethinking of content to offer readers

free.

"This decision comes from a deep conviction that it is simply untenable to have 2.4 million paying 40p in the sun while many others get free.

"The Sun website is a great place, and sometimes it is a better product. I have to believe that we all suffer to a greater or lesser degree in the world of printing as Thus, the share of those who say every day, "why do I pay when I can get free Sun", "Darcey told the Guardian.

He made the announcement at an informal press conference Wednesday night News International designed to help rehabilitate his image, which has been battered by the phone hacking scandal that led to the arrest of nearly 120 people, including 27 journalists in the sun over alleged payments to public officials for stories.

Darcey said newspapers have also begun to see the impact of the readers of the tablet after the explosion in the ownership of iPads, Kindles and other devices. At present, there are 13 million tablets in the UK, which provides an excellent opportunity to change the habits of newspaper readers freely entered into, said.

The launch of the Sun subscription comes just months after News International reached an agreement of 20 million pounds to buy the rights of mobile and online to show goals in the Premier League football match and Highlights .


Darcey joked that the Times was behind a pay wall since 1785 when its predecessor, the newspaper was launched three years later became the Times.


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