You may remember that some people are worried about smart TVs, Internet cameras connected light boxes, with ripe exploits that allow hackers to come and watch TV. Supposedly less harmful had concerns about the technology that will enable these smart TVs recognized when he left the room and was looking away, then dimming the screen to save power. Whether it is or not growing epidemic levels relate to the invasion of privacy, one thing that is clear is that the general public is a little dubious to watch in their own homes.

this in mind, it will be interesting to see how this same public reaction if Microsoft really decides to implement the new technology described in the patent application brilliant, which describes An Xbox how could control her body, eyes and heart rate to determine if you're watching commercials and then reward you for it with Xbox achievements.

patents "Awards in the TV Ecosystem" snappily titled describes camera sensors to monitor eye movements and heartbeat viewers. This means that a console will know if you are in the room when a commercial break is on, or if you have jumped out to tea. It will also be able to tell if you are seeing the ad or is absorbed in the latest issue of Heat magazine. And never play with the system while watching TV with the lights off:. The Xbox would be able to control even in the dark

Every move you make, every breath you Take the Xbox would look at you - but you also reward. The patent suggests that sit through commercial breaks are reaping the rewards points to buy both physical and virtual. The idea behind this is that people today have to be bribed to sit and watch a commercial. As explained in the patent application ". Devices With the proliferation of digital video recording, advertisers increasingly difficult to present their ads to viewers"

While this may be somewhat misleading in that it is an application, not a granted patent, the answer to this question is the same. Fun, right? Here's the problem. I am aware that, at some level, all about video games is based on rewards. Xbox obvious achievements are in place and people are apparently, although I have yet to get a semblance of understanding

why

people do. Less obvious is the concept of the overall game. Go to the next step. See the next cut scene. Advance the plot. Unlock new weapons, new armor, and the new ability to shoot a bad guy in the balls directly. These are the things that are important to the players. Therefore, it may seem natural to build a reward system based on advertising and at the hearing.


Except ads are different, is not it? If we want to skip commercials, it is because they are a nuisance. While stopping the villain, winning the World Series, or the discovery of a mystery are all part of the game in any game we enjoy, the ads are, by definition, a break from what we are really interested to do. In fact, the label of "success" in the observation itself regarding advertising sucks a gross abuse of language. Of course, being able to support the value of a minute Miss Cleo commercials may seem a challenge, but not an achievement in the same way. The proliferation of digital video recording is a kind of deception when it comes to display advertising. After all, people do not have to skip commercials while watching a timer program, but you are free to watch again and again, if they wish. So, uh, most people do not like. Research by Deloitte in 2010 revealed that 90% of viewers still jump through the ads on your DVR. But the answer to stop this behavior is not in the sophisticated motion detection technology, which is to make ads that people want to see. The greatest threat to advertising is not the technology, such as Sky +. The greatest threat to advertising is bad advertising
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