We 've gotten tired of that lazy speech technology conference setting some radical vision with inflammatory statements about the end of this era or the beginning of a new revolution in something else. We are informed about, perhaps, on the state of the tech universe.

But sometimes the best out of these tech prophet to express an emerging trend with a imaginative perspective than the tech news treadmill, and that 's little risk investor and musician Roger McNamee has quite good again in May Narm on the U.S. Conference .. . the non-enticing name of the National Association of Recording Merchandisers.

Although the discussion was a while ago, a video and McNamee 's own transcript of a stir this week. It 's not a point of view, we have' to hear re, but McNamee explains why Apple 'is a far better monopolist to treat, when Google "because there have been better to build a business model for digital content.

Google 's brands undermine uniformity

He 's extremely hard on Google, which says that the era of the search is over because of the increase in search of specialist apps that Google' a taste of what the music industry has engaged in a decade to get "as the tech world is changing around him. He makes the astute observation that it was the lack of differentiation appeared, was online for the equality of information, credible brands that are undermined.

Photo by 0creativedc on Flickr. Some rights reserved

"What we all missed at the time is that by treating every piece of information the same, Google enforced a standard that permitted no differentiation," he told the audience at Narm.

"Is every word on every Google page with the same font. No brand images appear out of Google 's. This action essentially neutered the production values ??of any high-end content creators. The long tail pulled and the music industry has its ass kicked. "

The biggest beneficiaries, he says, those who short-changed by the Google era of the Internet, all the contents of the "Remove differentiation" were mass-produced goods.

The end of Microsoft / Google monopoly-era

It 'sa great exciting, well-informed and too rare perspective on the role of technology in facilitating content creation and distribution.

He 's evangelical about the iPad and iPhone devices because of their large dispersal rates, but goes on to say that HTML5 is the most creative and economic opportunity for content creators, as Google and Microsoft began to monopolize and monetize the content of other twelve over the past few years.

Where Microsoft once had 96% control over Internet-connected devices, it has now only 50% as the growth of the mobile will replace the PC era. Google now has 80% of the index of the business it has won dominated the booming Web advertising market.

"Google 's success finally filled the Web with crap, so that consumers began to look for other products: Wikipedia for Facts, Facebook for matters of taste, time or money, Twitter for News, Yelp for restaurants, Realtor.com places to live, LinkedIn for jobs. In the last three years, these alternatives were dropped from 10% of search volume for \ about half, "said McNamee.

The end of search

"As if all this competition wasn 't bad enough for Google, then Apple came out with the iPhone and App Store ... Apple has branded, trusted applications for everything. If they want news to be informed that use of the Apple apps customers New York Times or Wall Street Journal want. If they know who buy cameras, they ask friends on Facebook. If they want to go to dinner use them Yelp app. These searches have economic value and it 's not about Google, too on Android.

"When Apple and the app model win, Google's search business loses."

But if that sounds like a triumphant result for Apple, it is again about McNamee. HTML5 provides a better experience than an Apple app, but is cheaper and offers better value for users. His band was Alice Moon with HTML5-based technology to their shows in mobile and iPads Live Stream.

"In the short term, you focus your platform strategy by Apple," he advises musicians. "In the long term focus on HTML5. The sooner you commit, HTML5, the more likely you are to produce something of economic value. Note that HTML5 will be the company as important as Amazon, Netflix and iTunes to produce. It costs musician virtually nothing to create great digital video and audio fantastic, but they need to optimize distribution systems for their content. "

\ It 's an excerpt on Apple' s domination of Google down, and even full-length, segmented 57-minute presentation on Fora.tv. The transcript was from McNamee to musical analysis Lefsetz Letters published blog.