"We entered the Garden of Eden, and it is up to us to take this opportunity," said Max Whitby

2011 was an exciting year for applications of books, such as publishers and developers experienced with multimedia and interactive features, and struggled with the challenge of selling sufficient demand to recover the investment in these functions.

elements of the story book remains the most successful apps in the world. Touch Your newspaper editor has sold over 250,000 downloads of its flagship application of the IOS, so over 2 million dollars in revenue for the company in accordance with the general manager of Max Whitby.

was followed by a series of books of business applications, including the Solar System and The Waste Land, in partnership with publisher Faber and recently, X and X-Ray Simon Winchester skulls on their own.

Touch

press is a transatlantic partnership with an office in the UK run by Whitby, and two high-profile co-founders - Theodore Gray and Stephen Wolfram - the United States. 2011 saw the company with a staff of 25, having raised a second round of funding this summer.

"Quality is at the heart of what we do," said Whitby, explaining why the company has grown relatively slowly. "Our relationship with Apple is as good as our last title. The day, we send a Bachelor garbage will be a sad day. It limits the speed at which you can go. "

From the beginning, Touch Media is presented as an editor rather than an application developer -. Whitby said something that meets with mixed reactions from the publishing industry

"The publishing world is divided between companies like Faber who understand how to work with us as a partner and do something together as a team, and those who see us as a developer can anoraky do things at a price that is not done the following:. not the way to do something interesting and new "

Touch

Press founding team "were in the right place with the money when Apple launched its iPhone in 2010. Wolfram and Gray worked together in the most advanced computer system Mathematica, while Whitby Unit was involved in interactive television for the BBC at the height of the CD, eventually leading to repurchase the unit to form his own company multimedia production.

Whitby said that many "great lessons" learned in those days of the ideas that did not work at the time, but they do at present-day tablet. "CD-ROM was 20 years ahead of his time, and the platform to be presented - the office - was not very good." Said

Whitby told the press
For now, the press applications Touch to IOS devices only. This, despite the interest of the tablet Amazon Kindle caused a fire in the publishing world as an Android tablet may sell to an audience in the millions (if any) books.

Touch Press spoke to the Amazon, but Whitby has strong opinions about the risks of diving in the ecosystem of this company. "If we were to sign the contract with those who wanted, in spite of achieving the price of our securities, which can be reduced to nothing, if you want," he said.

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