Consortium and Warner Brothers, Sony Pictures and Fox back the service in order to revolutionize the home entertainment

a consortium including Warner Bros, Sony Pictures and Fox are supporting the UK launch of a new service that aims to revolutionize the home entertainment, and cutting piracy by offering consumers a film box digital television can be viewed on any device.

The UK is the second market to launch the ultraviolet service, a digital library for film and television, which offers consumers the right to "buy once, play n 'anywhere' in up to 12 devices.

ultraviolet supporters - 75 companies as diverse as Tesco, Samsung, Nokia, Sky and LOVEFiLM - argue that the open system has the advantage over smaller services offered by Apple and Disney

When a consumer buys a DVD title or Blu-ray, you will get a code, you can use to download or listen to a digital version of the film or television and to build a virtual closet.

Content can be viewed on virtually any device from any manufacturer and a maximum of five family members can be added to an account.

"If consumers buy a movie or TV show to be able to use it any way they want," said Mark Teitel, General Manager of death, the body that represents the back of the ultraviolet consortium. "This allows consumers to purchase permanent rights on a piece of content, such as the Internet version of a proof of purchase, which can be seen anywhere they want. "

Warner Bros. owns the original to make their plans against UV (UV), with the release of Final Destination 5 December 26 is the UV-authorized the first title to be available to Consumers in the UK. Chris Law, president of Warner Bros. Television and digital distribution in the UK, said the concept could be summed up as "buy once, play anywhere" services. "We offer consumers a simple and more convincing to acquire, manage, access and share their collections of digital movies," said Law.

. For the latest news in the media on the desktop or laptop, is MediaGuardian