system created in the 80 different ways to stop cannibalizing forces loyal viewers to piracy

television and all the media industry are caught in a fight rearguard madness to preserve a relic analog era: the delivery system windows. Designed to prevent destructive competition between the drive end media piracy frustrating as honest audience willing to pay.

one a few months ago, I bought the first season of the TV series

National

in the iTunes store.

I paid $ 32 for 12 episodes all landed safely on my iPad. I swallowed a few days and was left in a state of abstinence. Then on September 30, when the season began in February, had no choice but to download torrent files free, but illegal. Hundreds of thousands of people wanting to know the location of the renegade Marine haunted by the bi-polar CIA agent were in the same dilemma (in The Guardian blog dedicated for more information on the series).

In the process, the three losers are the following: . The production company Fox 21. This includes the risk of putting the show together (which costs about $ 36 million per season, $ 3 million per episode)

. Apple has its usual cut. (The net loss for both actually $ 64 since the program was signed for a third season on Showtime pay channel and I wonder if I'll have the patience to wait months before it is available on iTunes.)

. And for me, because I have to go through the arduous task of finding the torrent file right, with the hope that it is not wrong, corrupt, or worse, infected a virus.

Here, we highlight the stupidity of the delivery system windows, a relic of the era of VHS.

To make a long story short, the idea is to return to the 80s when the industry developed a system to prevent different media - at the time, cinema, television, and cable television video - including cannibalism. In the case of a film, the release mechanism called Windows for a period of four months before its release on DVD a few months for the release, pay television video on demand, and a couple of years before submitted traditional broadcast networks (where the film is edited, mixed with business, call, etc.).

The Western world has not been the only one to adopt the system of launch windows. In the last Forum d'Avignon theater a few weeks ago, Ernst & Young presented a study entitled
tempo Mastering: creating long-term value through a request to accelerate
(PDF here in English and in French here).

The graph below shows the mechanical condition of the windows in several countries:

United States, by comparison, despite the adoption of wide cable TV, Blue-Ray or VOD, and a penetration rate of 78% on the Internet (84% in the United United Kingdom and the highest in Northern Europe), the launch of Windows system shows little change: Again, according to the survey of E & R, which was 166 days in 2000 to 125 days in 2011

Does it make sense to maintain more or less comparable to that of India to the United States or Europe, where the rate of connected digital equipment is seven times higher?

moving images should probably give advance short in the release process. But should match the life of a theatrical production about three to four weeks. Better yet, adapting to life at the box office - if a film works so well that people are still flocking to theaters, DVD must wait. Conversely, if the bombs films, it should have the ability to resurrect online quickly, supported by a marketing campaign less but better targeted mainly driven by social networks.

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