Monday, November 5, 2012

Hum This! is a social mobile game with a social conscience

9:21 AM | Posted by ProJ | | Edit Post

launch for iPhone, iPad and Android, the game will benefit War Child and Nordoff Robbins charity

The main beneficiaries of the rise of free-to-play mobile social games were the developers and publishers, with in-app purchases now an income stream booming in iOS and Android. Now, a new game called Hum it! trying to help charities also benefit.

released today by British developer Digital gift is a social music game that fits perfectly in the middle of two of the greatest hits social / mobile end. Draw something and SongPop

The game consists hum, whistle or sing a song chosen catalog Kit for 10 seconds, then send the recording to a friend to guess what it is.

The aim is to build "Hum Run" which are as long as possible and win monthly prizes, while currency in the application - "notes" - can be purchased in quantities of 800 1 pound, 49. The game is available in free and paid versions, it costs £ 1.49 and comes with 1500 notes.

Give
digital indicates that 15% of the net proceeds of this Hum! go to two charities:. War Child and Nordoff Robbins
  • There are some promoters known for playing as: HMV, O2 and Ticketmaster, everything is going to promote to your customers and offer rewards. For example, the first monthly price is "two tickets to the concert of their choice" for the longest Hum race with runners until HMV vouchers.
  • "We are delighted to be a way to engage a whole new audience to the scope of traditional communication and charity can not expect people to as many people as possible to download and enjoy the game , "says the director of the war children Ben Knowles fundraising in a statement.
  • Hum
it! will not be profitable for its charity partners if the game reaches a wide audience. By comparison, currently has 3.9 million daily active users on Facebook and SongPop iOS / Android, while drawing something has 2m - both figures are from AppData, which has only players who have connected their Facebook games

This is not the first example of a partnership between the charitable and social gaming company. Zynga has been campaigning for several years in their Facebook games, including raising $ 1.5 million in five days in early 2010 in an appeal following an earthquake in Haiti.

More recently, the company announced that it would provide some of its developers to help the organizers of the movement half Sky launch a social game to help their efforts to convert the oppression "of opportunity for women in the world. "It is due to launch on Facebook in November.

Other examples include Sojo Studios Facebook WeTopia game in the real world projects funded by proceeds from the sale of virtual items and Raise The Village, FarmVille iOS style game where players are become property purchases in a village in Uganda.


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