French billionaire increases stake in the media group from 4.4% to 5%

is to win a seat on the board of directors of Vivendi, after his investment vehicle increased its stake in the television against payment of 4.4% to 5% .

Bolloré, who is the president and principal shareholder of the French group Havas Advertising, is today one of the largest shareholders of Vivendi.

Bolloré has a history of making wise strategic investments - realized a net profit of ? 450 million (£ 356m) when he sold his stake in Aegis, when it was acquired by Dentsu for £ 3 2 billion - and in a statement Bolloré Group, stated its intention to maintain participation Vivendi "long-term".

"The Supervisory Board welcomes the presence in the capital of Vivendi's family industrial French group, which has become one of the largest shareholders of Vivendi," said President Jean-René Fourtou.

Vivendi, which owns assets, including Universal Music, Call of Duty Activision manufacturer and telecommunications operations in France and the world goes through its investment portfolio. The company, which recently acquired EUR 1.2 billion through its subsidiary EMI Music Universal Music, is trying to sell their units Moroccan and Brazilian telecommunications.

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