Saturday, October 15, 2011
There is a phrase attributed to John Wanamaker said. "Half the money I spend on advertising is wasted, the problem is that I do not know which half" Marketing Analytics is improving all the time, but it is rather difficult to determine what really works. (At least the traveling salesman problem is a method of brute force!) Here are some interesting links on advertising.
  • Sex sells. Here's a project that aims to demonstrate that monkeys advertising. Photoshopping the perfect way to cute to be a strange work ... [url]
  • There is some research suggesting that the special status of works of art could be lost if they are used in advertising without care. Yah, like when I heard the Beatles revolution in an advertisement for Nike. [url]
  • Authenticity is important - even a Nazi. The psychologist Paul Bloom talks about how we are all essentialist on TED and mentions how children may think that vegetables are tastier if included in a Happy Meal. [url]



To find the content of advertising tied more interesting, check the float in StumbleUpon.

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addition, StumbleUpon can recommend some good Techdirt articles, too Permalink |. Reviews | Send this article

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