Finnish telecommunications company launches the first computers running Microsoft Windows Phone System, 800 and 710 Lumia

Nokia takes the battle for Android smartphones with the launch of a new terminal in collaboration with Microsoft is a last attempt to shape the new frontier of computing.

with Google's Android and Apple already dominates the smartphone market, the world's largest manufacturer of mobile puts his hopes of a change in activity on the success of the two models unveiled by chief executive Stephen Elop at the annual Nokia World in London.

The first Nokia phone to work with the interface of Microsoft Windows Phone, the Lumia 800, priced at ? 420 (£ 365), and 710 to 270 ? Lumia, went directly to the media market which is dominated by the Android operating system.

phones were produced in a frantic period of eight months after Elop has decided to abandon the "burning platform" of the operating system specific to Nokia for Windows Phone.

Lumia phones running on the latest version, 7.5 Mango, which had a limited distribution so far in mobile HTC, LG and Samsung. Compete with the free Google Android, Microsoft has struggled to get Windows Phone in a wide range of terminals, with only the market share of 2% by mid 2011, according to analyst IDC.

Lumia, which describes Elop provocatively that "the first true Windows phone made by any person", submit your software to a wider audience. With the decline in PC sales for mobile devices connected the influence of Microsoft in the consumer technology will fade unless it can make its presence felt in smart phones and tablets.

Elop is keeping an eye firmly on developing markets, the introduction of four "Asha" terminal on behalf of the Hindu word for hope, led to the "next billion" the users in the areas of the world where most people's first experience of the Internet will be through a mobile phone.
Having decided not to adopt the Android operating system, Nokia has seemed frozen in the headlights of your progress. Since early 2010, the capitalization of the Finnish market has halved from 52 billion $ 25 billion, and in the same period its share of the smartphone market fell 39% to 16%. Revenue was down, and operating profits of over ? 1 billion for cell division were as low as ? 132 million in September.