journal attracts only a sixth of the News Corp boss said he needed to break even
iPhonethat Rupert Murdoch, the newspaper has 80,000 paying subscribers - one sixth of the series said that the publication needs to break even - the publisher said on Monday
U. S. AdAge said Greg Clayman website that the newspaper has 120,000 readers per week on average, with 80,000 people who pay either 99 cents per week or $ 39.99 a year to read the digital newspaper since its launch in February.
said that the figures show readers "responded well" to pay for online content - with 15% of players test to become a paid subscriber - and found that the newspaper could be available with the Tablet PCs Google's Android software in the near future.
"The numbers tell us that people respond well to the original content designed for the platform. The premium content seems to work well on a shelf," said Clayman adage.
The publisher revealed that the number of paying subscribers after an advertising executive, told Bloomberg last week that the company had an average of 120,000 readers per week, without revealing the number of users of payment.
Murdoch newspaper was launched in February, announcing his arrival with the slogan. "Times New request new journalism"
said at the time that the title would have 500,000 paying subscribers to be viable.
At least 80 000- said that most customers opting for the subscription of $ 39.99 per year, while turnover was low at 1% to 3% per week.
Although most of the subscribers of daily life in the east or west of the United States, a significant percentage live in Midwestern states like Texas and Oklahoma, said Clayman .
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