Sunday, October 9, 2011
to this entry through Ken Segall fantastic Creativity law has many fathers, and analysis of the story of two car ads that appear very similar. The first, for the LEAF is as follows:
The second is for the Renault ZE:

The two ads released just days after the other. You may notice some similarities. Well, actually, a

tons

similarities. My first reaction was to remember that Nissan and Renault are linked at the hip in a strange non-merger alliance in which each company holds a substantial interest in the other. However, the two companies are widely separated, and apparently the marketing is completely independent. Specifically, the two ads were developed by two different advertising agencies - and apparently not very happy with this, with each suggesting the other "plagiarized" the announcement. However, none of them has been very vocal about it publicly, and no judicial action has been threatened.


Segall unearths a possible reason why, in the form of an announcement ... for the Mitsubishi i-MiEV. This announcement was made well before the other two:
Yes, it's a bit difficult for someone to claim plagiarism when it announced a was seen as a blatant copy of yet another ...

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