transmission property rights Lovefilm Warner movies like The Hangover and The Dark Knight

LOVEFiLM

Amazon struck back against the agreement happy rival Netflix streaming video, signing his first contract for the rights of the United Kingdom with a major Hollywood studio, Warner Bros. movies like The Hangover and The Dark Knight.

The multi-year contract is broad in scope with the agreements covering the LOVEFiLM streaming subscription service - which will compete directly with Netflix when it launches in the UK and Ireland in the new year - and their location post, download and pay per view.

Lovefilm against Warner Bros. is believed to be his first time with one of the major Hollywood studios, marking an escalation in the battle of the digital rights to Netflix.

The agreement does not affect the rights of BSkyB to show movies on their services, Warner Bros. said it has forged a new "second pay TV window" for the first time you see Lovefilm degrees in exclusive subscription service for streaming.

"The establishment of a window to pay the second with Lovefilm is a significant change in how movies are available for inspection at the most more convenient in the UK," said Jeffrey Schlesinger , President of Warner Bros. International Television Distribution.

Netflix and Lovefilm were in an arms race to secure the rights of the film offers in the UK for its streaming service, which increased the value of tens of millions of pounds. Netflix has signed three agreements in a little over a week with Miramax, MGM and Lionsgate for films like Pulp Fiction, Kick Ass and The Hobbit. Lovefilm has recently concluded a five-year agreement with Entertainment One, which owns the rights to movies like teen vampire franchise Twilight Saga Gnomeo & Juliet.

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