Call of Duty: Modern Warfare 3 sold over 6.5 million copies in 24 hours of its release, earning an estimated $ 400 in sales - and hit the box office of Harry Potter
Call of Duty: Modern Warfare 3 set a new record for biggest entertainment launch ever. The game's publisher, Activision Blizzard, said that only in the United States and the United Kingdom, the military shooter sold over 6.5 million units within 24 hours of its release Tuesday, raising $ 400 million in sales.
The figures are based on data from Charttrack and sell to customers through information.
is a third consecutive record sales for Call of Duty series. 2009 Call of Duty: Modern Warfare 2 sold 4.7 million copies in 24 hours wins $ 310 million of revenue last year while the Call of Duty: Black Op hit 5.6 million copies in its first day.
- "We believe the launch of Call of Duty: Modern Warfare 3 is the largest entertainment launch of all time in any medium, and we achieved this record with sales of only two territories" said CEO Bobby Kotick of Activision Blizzard.
- "In addition to Call of Duty, has never been another entertainment franchise that has set the opening day record three consecutive years. Life on the date of sale of the call of duty franchise overcome offices worldwide theatrical box Star Wars and Lord of the Rings, two of the most successful franchises in entertainment of all time. "
- In contrast, the most successful film of the year so far, Harry Potter and the Deathly Hallows: Part 2 for $ 80 million in one day in worldwide box office - a record for the film industry.
"Call of Duty is more than a game. It has become an important part of pop culture landscape," said Activision Publishing CEO Eric Hirshberg. "It's a game that fans love in the soul, but also constantly attracts new people in the community."
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