Groupon, Foursquare, Microsoft, Ford and BMW, kick the tires of the applications of geo-centric

what is real and what is exaggeration in the mobile location services

Groupon, Foursquare, Microsoft, Ford and BMW, kick the tires of the applications of geo-centric " / aa>

There are a lot of excitement around the location of mobile applications, but also a lot of hot air. A panel of experts to review both at the Nokia World conference, with representatives from Groupon, Foursquare, the division of Microsoft, Bing, Ford and BMW.

Doug VanDagens, director of global solutions in connection with the services of Ford, talked about the idea of ??his company "the vehicle as a platform ... and thanks to this platform can be connected to service agnostic. "

Groupon

vice president of business development and mobile Shim Michael was also on the panel. "I would say the location is key to the future of the company," he said. "Certainly when we started three years ago, no need to have well-developed mobile services to support what was then a daily service offers pretty basic."

Shim said the location in a context of Groupon has the ability to do "many things that we do not think it was possible with our main service." The company wants to be both a "platform for local discovery" as a simple service offering as a result.

Foursquare vice president and international mobile phone, Holger Luedorf, drew a distinction between his company and Groupon, saying that for the Foursquare, "Trade is about the product."

place, spoke of the traditional objective of sparks Foursquare casual meetings with friends who happen to be near each other, while providing useful recommendations for places to visit. The element of trade arises when Foursquare business partners to create special offers for people who are registered in the use of the application.

The panel asked about the forces of disruption likely in the coming years for the industry of the place. Wedge said the continued evolution of mobile payment technologies and services will be crucial, especially when linked to the location-based applications. "These things can come together and have a detrimental effect of an explosive."

"Today, if you look at the App Store on Windows or Apple or Android Phone, is a place that is going to sift through all the junk that is there to find an application and do even know his name, "he said. "The point at which an application has been installed at the point of a user wishes to use, it will be a great point."
Luedorf said he would like to see the location of detection devices that are not persistent drain your battery. Mobile operators have said Foursquare could help in this regard with its own API site, but he was impressed Luedorf. "For a company of 80 people, is almost impossible to place them on an operator by operator," he said.

Find best price for : --Microsoft----Radar----Luedorf----Apple----Phone----OpenScout----Windows----Erik----Groupon----Shim----Michael----Bing----Nokia--