Aa> Reports - and myths - about user privacy abound in Facebook. It is time that the social network to be more open with users?

In the weeks after Mark Zuckerberg touted 1BN growth for Facebook users a month, has been much attention to the struggle of the social network to convince investors of their value.

But if the almost daily reports of user privacy are any indication, Facebook should be so concerned about their relationship with users, who are increasingly angry against what the site is or do with data.

Monday, for example, a telegram came together Facebook labyrinthine privacy controls, and how they continue to display private information.

But the biggest splash in recent weeks came in the form of violations of privacy on the site: a rumor that Facebook was to explore the user's private messages to match the conversation with your "likes" and another that cost private messages are being published terms of use for the public.

Facebook representatives will tell you that these rumors come with the territory of being very popular, however, the site has historically exceeded evolution that the deployment of new features - calendar - and a renewed discussion around old mechanisms - an old technology that analyzes the links in private messages - has led to confusion and suspicion by his turn. Perhaps this is why, when more than 625,000 people in the subscriber base Zuckerberg responded to his disciples one billion announced on October 4, a theme stood out among the good wishes, as evidenced by this message a user named Neville Unvalla

Mark, while Facebook has transformed our lives in recent years, the only thing I ask is not constantly change their privacy policies and to give users complete control of your private information !

When the French media reported in late September that a technical problem had become visible in terms of private messages of users, the story was picked up quickly in the United States. Rumors are globalized, and although refuted persist, almost in the manner of conspiracy theories.

among multiple users who wrote the Guardian of such complaints (and screenshots) in response to this story was Caroline Ardrey, 25, a doctoral student at Oxford.

"There are many people who are really angry at having abused their privacy is not, at least I" wrote Ardrey. She is convinced that Facebook has invaded his privacy and that of his friends.

In a telephone interview with The Guardian October 10, Pan-Euro Facebook communications manager Iain Mackenzie said a wave of similar allegations emerged last year but "did not have the same traction "have recently.

"Facebook does not exist in a vacuum," said Mackenzie. "There are bad things and good things happening in the online world. Is not surprising that people look at the service that is closer to them and are less receptive to these myths. "

Another object of the review recognizes Mackenzie is a recent story, which reported that the content of private messages on Facebook is analyzed by the system to calculate a score for the number of shares, they like and interactions around news, public figure or theme. This is different to like a Facebook page, which still has a direct interaction. But a video released by Polish developers showing games on the system has resulted in the rapid recognition of Facebook that a mistake of fact existed.

However, the analysis of public and private conversations to a score of number of shares and tastes a theme "was part of the platform, perhaps the time Facebook has existed, "said Mackenzie.
The problem, apparently, is that the rumors trying to deconstruct how Facebook uses the data have not always been met with a clarity on the social network itself. The site has been able to analyze, visualize and score essentially put a number on what users say and do, but they should be publicly programmers manipulate the system to cope. And Facebook does not publish private messages to public users possible, but whatever the reaffirmation of the network on the topic presented was not sufficient to suppress completely the following conversation.

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