Saturday, February 16, 2013

How to disco dance the EDL off Google and Facebook

1:34 PM | Posted by ProJ | | Edit Post

The Lovers Disco

English take three initials hated and turn them into a musical force of equality and respect - the magic of search engine optimization

last fall, four friends based in London, who prefer to remain anonymous, began to talk about reclaiming the EDL stands for English Defence League and 'more effectively. "

started as a joke, but quickly realized that they could become more ambitious campaign. Disco Lovers therefore formed English and wrote a manifesto expressing their goal of overthrowing the existing EDL at the top of Google search results and excel in Facebook. They even have a logo, a mirror ball as a shield and a Latin motto:

Munus Unus, People, A Disco

(One World, One Race, a record ).

"do not think any of us could say they were fans of the album before," he said by e-mail, "but as we have heard more and come to understand the message we came to identify with it. disc has always been a scapegoat for racism and homophobia.'s English Disco Lovers back in favor of equality and respect. "
  • methods EDL echo satirical nightclub bombing campaigns Google, as writer Dan Savage to success in 2003 "santorum," a euphemism creepy sexual comments in response to homophobic Senator Rick Santorum. But to encourage a serious point with humor fun are also faithful to the policy nightclub hidden.
  • The boom of the late 70s album coincided with the growing popularity of the National Front and musical break of Rock Against Racism, but there was little overlap. RAR called "crisis music. Now music. Music that knows who the real enemy ", which means no punk and reggae, hedonism apparently joyous disco.
However, the music CD from sub-marginal cultures - black, Latino and gay - with a message of unity and inherent personal expression. Some documents on this explicit. The words of The O'Jays Love Train ", the proto-disco anthem cited in the manifesto of the EDL were written by a political commitment Philadelphia soul boss Kenny Gamble. Chic Nile Rodgers was proud to sneak veiled political messages huge success in the band.

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disco Today
EDL has intensified its campaign with the launch of a website. They had some hate mail to another EDL, of course, but the extent of success, including more than 10,000 likes of Facebook and offers practical support musicians and promoters were surprised. While it began as a joke, the deployment of British Disco Lovers of wit and pleasure as weapons against xenophobia belligerent is a tribute to the disco rather utopian vision subversive.
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