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in Motion launches new software for mobile BB10 and find business Apple and Samsung

the end, Carole Blake just took a hammer to your BlackBerry smartphone, and broke into a thousand pieces. The literary agent in London had enough of what he regarded as a service more reliable.

In October 2011, the BlackBerry servers fell over several days, including his time at the Frankfurt Book Fair. But that was only the beginning of their problems because their BlackBerry phones also began to malfunction. "Four in a year let me lather," he said.

changed to an iPhone 5. "It took me five minutes to set, helped by having used an iPad. Hurt my business BlackBerry reliable," he said.

by Research In Motion (RIM), the Canadian company that invented the BlackBerry, the story of Blake illustrates some of the many blows to the company for the past two years.

millions of users and hundreds of companies have abandoned BlackBerry for Apple or Android phones like the Galaxy S III Samsung or Nokia. RIM has suffered huge operating losses worldwide last year, including $ 643m in fourth and advice expelled its two co-founders Mike Lazaridis and Jim Balsillie, replacing COO Thorsten Heins .

So Wednesday is a great day for BlackBerry when Heins publish the latest offerings from the company to try to reverse the trend and try again Blake and millions like her in what some analysts seen as the last chance to survive.

Two new phones - one with a keyboard and a touch screen with a single - BB10 presents its new software, which brings an entirely new interface on the phone once known as the "CrackBerry" for its ability to serve around the clock email for workaholics.

Heins realizes he has a huge challenge, but recently told Die Welt that he believed that the role of RIM in the future will be very important and that the new software has intended not only mobile, but also to cars. "We took the time to build a platform that is proof for the next 10 years," he said.

Benedict Evans Enders Analysis, BB10 seen as a last throw of the dice: "The question is, how long can they continue to roll How long to wait for the right numbers up? End users businesses going. "Evans added that when talking to people in phone shops, like teenagers were willing to rivals with gaming applications more.

Carolina Milanesi, analyst at research smartphone Gartner Group, the company can not continue as before. "This is definitely the key to survival and even RIM BBM is not enough," he said. "Even consumers who are price sensitive and value messaging are looking for more BlackBerry Messenger." BBM - free email service that has been accused of helping to organize protesters during riots in the UK in summer 2011 - and does not bind people to the brand either. Increase competing services like WhatsApp, which estimates users around the world 100m - 79m compared to BBM. WhatsApp also allows users to send text messages for free-style, but it works on any smartphone.

However, the following output. ComScore, which measures the U.S. housing Smartphone, estimates there are more than 9 million BlackBerry users in the United States, down from a peak of nearly 22 million in September 2010, while the U.S. housing smartphones doubled to $ 123 million.

Shame
may be a factor. Jamie Fox, head of communications equipment ski and snowboard TeamGB finally changed after 10 years with a BlackBerry iPhone 5 this month. "I was on a ski trip with [2012 Olympic gold medalist in long jump] Greg Rutherford and [Olympic runner] Andrew Strong and was mercilessly ribbed still have a BlackBerry. Whenever you took the bar, cheers and screams rose and mockery to start, "he said.
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