An objection to Rupert Murdoch, News Corp ensure full ownership of BSkyB group in question.

critics (including me) suggested that once he had all BSkyB, which could put pressure on competing media groups loading video equipment in the Times and Sun websites Sky So give your company a significant commercial advantage.

remember a debate at City University in London where someone - I think it was David Elstein - said that there was nothing to stop doing at the moment ( it was unrelated to the discussion of whether Murdoch took over 100% of BSkyB).

was right, of course. Murdoch, even with a share of 39.1% could flex its muscles cross-media whenever you want. And this is what happened.

By paying ? 20 million or more, News International has reached an agreement to show strong Premier League football in the Internet and mobile versions of the Sun, Times and Sunday Times. This is the first example of the power of the matrix.

Rupert Murdoch
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