has produced a new version of the classic puzzle game Tetris, which adds in-app purchases. Where is this going?

Oh man, I'm not sure how I feel about it. EA is launching Blitz Tetris, a new version of the classic falling blocks puzzle with a number of new features. Firstly, it is now equipped with a time limit of two minutes: the idea is to get the highest score possible by placing the falling blocks as you can in the allotted time. While the old Tetris made you play until you die, it will not let you die - if your blocks reach the top end lines disappear. All that is competing in the partition.

The idea, of course, is the standard Facebook Blitz PopCap games they intend to condense the experience of "three" match-puzzles like Bejeweled and Zuma in the seeds of size coffee break game successfully. It is about creating an experience that is the modern Playtime busy social networking just want something quick to play when they are on the bus, or the toilet. This recipe is quite successful. At its peak, Bejeweled Blitz had about 10 million monthly active users on Facebook, and combining under the brand Blitz Tetris is a huge (I can not believe I'm about to write this) for EA evidence.

But let's face it, destroys the spirit of Tetris. Created by Russian programmer Alexey Pajitnov in 1984, this block-dropping puzzle ruthless (the

origin

falling block puzzle) is really a perfect game - pure, easy to understand, but extremely profound and irresistible. And like all the best arcade games that leads to inevitable death - no matter how good you are, however unlikely, the blocks will win. How clean, how ... perfect. Because all the good experiences to end like this.

can not die in Blitz Tetris. You have two minutes. That's it. The game allows you to suggest where you can place blocks - such as Bejeweled lets you know what means to move if you have the audacity to think for a long time. Finishers there special moves that allow you to finish a round with a score multiplier effect explosive. And of course, since this is a free, you can buy power-ups with real money.

nothing else. Something that is a game and the nature of the challenge. Sometimes people make comparisons between the model arcade players forced to rinse their currencies and the freemium model. It is on 'Continue' coin-op micro-surgery? More or less. But philosophy is a little different because the conditions never change arcade.

And not even. Tetris is and must now go through hoops to talk to players. This is the company of nostalgia. He tries to remember how it was perfect match. People playing for hours and then close your eyes and see the falling blocks. Nobody closes his eyes and sees paid for power-ups.
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