Wednesday, February 13, 2013

Twitter and American Express develop 'pay by tweet' system

9:09 AM | Posted by ProJ | | Edit Post

other social networks such as Facebook could also generate additional income users pay for products online

Twitter and American Express say they are working on a "pay per tweet" system that allows users to pay accredited real or virtual items through micro-blogging service.

It could also generate additional income for the Twitter organization, which recently increased its prices in its "promoted trend" service as a floating look in 2014.

  • According to the Wall Street Journal, the new service with Amex would let people link their cards to their Twitter accounts to buy products simply by Twitter in response to offers made during the service.
  • This could generate a good portion of payments Twitter if it takes a portion of these purchases. But the service, with more than 200 million users worldwide, is also starting to raise prices reach users: last week, which raised the price of a "promoted trend" - visible to many users in your research to see what topics are generating the most interest - $ 200,000 per day
Twitter generated an estimated $ 350 million in revenue in 2012, and its growth and growing interest of advertisers looking to place promoted tweets and trends that could double in 2013.

American Express is the creation of similar systems for connecting the card to work with Facebook, Microsoft Xbox Live and Foursquare geolocation services. "Hundreds of thousands" of people have linked their letters to these services, said in them, a map can be used to buy virtual goods through Facebook applications or games and movies on the Xbox Live service




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